Our Mission

Offer to our customers quality meats and foods, warranting safety and freshness, achieving the best prices in the market with an excellent service

Our Vision

Be an innovative company and leader in commercialization and making in meats products and foods, with a sustained growth in our brands throught our sales channels, promoting personal and professional development over our collaborators

Our values

Honesty

Discipline

Service attitude

Innovation

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ROEL start its commercial activities as distributor of Comercializadora Porcicola Mexicana (KEKEN) offering pork and beef meat

1999

opens its first point of sale at Perote Veracruz, offering a variety of products 

2003

Carnes ROEL is established as Abastecedora de Carnes Frescas Roel S.A de C.V 

2006

We inaugurated our first distribution center located in the municipality of Huixcolotla Puebla and archieving a growt of 5 points of sales

2015

We expanded our distribution center at Huixcolotla Puebla, to have a larger distribution capacity and storage

2017

We have a stable and sustained growth with 14 points of sale, consolidating the brand in the market of meats

2018

We built our second distribuition center located at Alvaro Obregon, Tepeaca Puebla

2019